#Who drove the trans am in smokey and the bandit movie#
Most product placements, whether its in a movie or television series, really aren’t that effective. “When you hit that magic, and a car becomes a star, wow, it can really help sales.” I mean, that car was hot.” “When it all comes together with the actor, the car, the script and that moment in pop culture? For an automaker that’s better than advertising,” McElroy said. “The movie made the car popular, really more with non-car people. It was a big car for us,” said Art Douglas, 61, of Jim Douglas Auto Sales on Baldwin Avenue in Pontiac, which his father founded in 1975. “We could have our whole front line full with Trans Ams.
And its presence had an immediate impact on Trans-Am sales. In one scene Sally Fields’ character Carrie asks Bandit what he does:īandit: “I go from place to place, and do what I do best.’Īs you can see, Bandit’s Firebird Trans-Am was one of the stars of the movie. Bandit is the perfect driver for a flashy and fast sports car designed to draw attention. The Bandit would draw all the attention from the police to him, clearing a path for Cledus to drive unencumbered. The Bandit drove a 1977 Pontiac Firebird Trans-Am. Obviously, that meant Cledus needed a way to evade the police.
The logistics of making a round trip from Georgia to Texas in 28 hours meant that Cledus (who would drive the truck hauling the beer) would have to drive faster than the speed limit to make the trip on time. The movie centers on a Coors Beer run that two buddies (Bandit and Cledus) have to make in 28 hours, from Georgia to Texas, and back to Georgia.īut the scene-stealer in this movie wasn’t an actor, it was an automobile. Smokey and the Bandit had an all-star cast Burt Reynolds, Sally Fields and Jackie Gleason. Another top-grossing movie in 1977 was Smokey and the Bandit. Saturday Night Fever, Close Encounters of the Third Kind, and of course, Star Wars: A New Hope. 1977 was a great year for blockbuster movies.
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